It’s a dance battle extravaganza that would leave anyone foaming with excitement about the upcoming designer collab. Who knew the Balmain army could dance so well?!
The video begins with Kendall, who is wearing a bead-encrusted blazer from the Balmain x H&M range, strutting into a seemingly-empty subway station – as they stroll through the station/train they come across various (very well dressed) dancers and proceed to bust the moves. The video itself while nothing new has the internet in a freenzy, primarily due to the Kendall Jenner army – but also because the garms look INCREDIBLE!
‘Kendall had a lot of fun,’ Creative Director Olivier Rousteing said. ‘It was a new experience for her. We had the best time. It was new for both of us. But more importantly, the campaign has to reflect the Balmain Army and for me, she is the most important.
‘She is an icon. I’m inspired by her. For me she is the new Naomi, Claudia, Cindy. You know the type of models where people want to be her… She’s just amazing and inspires an entire generation. I love that she’s global, and loves music, dancing, she’s the Balmain girl.’
Check the campaign out below Balmain x H&M launches November 5th 2015.