As if Selfridges wasn’t already the mecca for London fashionistas – they’ve upped their game in favour of gender natural clothing (yay for no more awkward shopping in the men’s section of American Apparel!)
Because ‘his’ & ‘hers’ is so 2007. Agender brings you the best gender neutral items from some of the world’s best designers – and it’s fully curated meaning they’ve edited through pretty much everything for you (thanks guys!). Selfridges believe that shoppers no longer want to be defined by their gender; so this latest god send is devised by Faye Toogood, who has created a space where customers can transcend the notions of ‘his’& ‘hers’, and find the best clothing based on colour, fit & style.
So whos on the rails?
Designers such as Nicola Formachetti, Maharishi, Comme de Garcons (YAS!) & Jeremy Scott are all on board.
‘For us, Agender is not about harnessing a “trend” but rather tapping into a mind-set and acknowledging and responding a cultural shift that is happening now,’
‘We will explore the relationship between gender and retail physically, digitally and in all of our stores.
‘The project will act as a test bed for experimentation around ideas of gender – both to allow our shoppers to approach the experience without preconceptions and for us as retailers to move the way we shop fashion forward.’
I’m conscious that the more time I spend writing this the less time you’re shopping at Agender, go fetch yourself some Garcons threads girl… or guys!