Today, Cath Kidston unveiled its latest #RandomActsofKidston on Bournemouth beach, where it has decorated five huts in the brand’s iconic prints.
The quintessentially British seaside town has had its beach huts bedecked and will be brightening up the beachfront all summer long, right through until September.
The huts, numbered 2368-2372, are showcasing five of the key prints from the Spring/Summer ’15 collection and include: Clouds, River Fish, Paradise Fields in cream and two classics: Antique Rose and Button Spot in raspberry.
#RandomActsofKidston is Cath Kidston’s way of brightening up peoples’ day through the power of beautiful prints. The beach huts follow on from other activity including the ‘falling over telephone boxes’ in Kingston being covered in the signature spot print.
The Cath Kidston store in Bournemouth is just five minutes away on 5-6 The Arcade, Old Christchurch Road, Bournemouth, BH1 2AF and stocks all of the prints featured on the huts.
For those wishing to visit the huts, they are located on Bournemouth beach front at the below address:
Image Credit: Matt Alexander/PA Wire