H&M have released their exceptionally exciting collaboration with Balmain at last, set to launch worldwide on 5/11/15 writes After Nyne’s Caitlin Gorman.
Suspense was created as Balmain’s creative director Olivier Rousteing hinted at the big announcement on Instagram, starting trends such as #guessforwhat and #areyouready?
H&M are reputable for their outstanding collections in collaboration with high brands, with HM x Alexander Wang and HM x Versace, among many others to give evidence for this.
As Kendall Jenner and Jourdan Dunn appeared at the Billboard Music Awards, they gave us all a glimpse at what HM x Balmain will have to offer in Autumn in channeling truly glamorous outfits.
The collaboration itself hasn’t been revealed with much detail, however we can assume that the collection will be phenomenal with a true portrayal of Balmain’s dazzling style featured throughout.
Balmain is reputable for its fabulous, and in criticism somewhat OTT clothing, but without a doubt those who are glamour-inclined will fall in love with the collection and may even surprise a few who are not. The brand’s unique craftsmanship and energy is expected to be encouraged in the collection as Rousteing stays faithful to the origin of Balmain.
As Routeing states “I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag.
The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it” the world is left in undeniable excitement for the release of the collection on 5th November this year.
Image Credit: Models Jourdan Dunn and Kendall Jenner with designer Olivier Rousteing in Balmain x H&M Photograph: Jason Merritt/Getty Images