I’ll Be There Forever – The Sense of Classic: Debut Art Exhibition by Acqua di Parma, May 15th – June 4th

I’ll Be There Forever – The Sense of Classic, due to open on May 15 2015, at the prestigious Palazzo Cusani, will bring together major Italian artists to explore how contemporary artistic production is inspired by the classic and shed light on how artists engage with a concept that recurs time and again.

Curated by Cloe Piccoli, the show unites Rosa Barba, Massimo Bartolini, Simone Berti, Alberto Garutti, Armin Linke, Diego Perrone and Pao­la Pivi who are producing site-specific works for the rooms and courtyards of Palazzo Cusani and the magnificent Radetzky ballroom on the piano nobile.

It is the first contemporary art exhibition to be produced by Acqua di Parma.Screen Shot 2015-05-05 at 12.38.48

The architectural studio Kuehn Malvezzi, one of the most renowned in Europe, has elaborated a design that places the contemporary in dialogue with the historic character of the Palazzo Cusani.

The art directors of Leftloft, which have fitted out the settings for major art events, such as the last Documenta in Kassel, have interpreted the concept of the exhibition with a simultaneously classic and contemporary design.

The concept of the “classic”, aside from being a theme of international relevance, is a subject that is an outstanding facet of the Italian identity, on which archaeologists, art historians, intellectuals, artists and architects have reflected.

It is in this context that I’ll Be There Forever/The Sense of Classic takes place. The themes, interests and obsessions considered by the artists in the exhibition belong to the classic repertoire but are interpreted in portraits, landscapes, architecture, lights and constellations, universal visions and minute details, materials, ancient techniques and contemporary technologies.

I’ll Be There Forever

The Sense of Classic

Exhibition produced by Acqua di Parma, curated by Cloe Piccoli

Palazzo Cusani
Via Brera, 15 – Milan

15 May 2015 – 4 June 2015


Featured image: The work of Paola Pivi, Carla Accardi.

Further image: The work of Diego Perrone