Felicities Launch ‘Grow Your Own Fashion Brand’ Programme

fashion magazine

Roland Mouret

Due to continuous demand, Felicities has just announced another programme of training and mentoring sessions, which are open to young designers looking to start and grow their own labels.

“Grow Your Own Fashion Brand” helps start, connect and grow early stage fashion designer businesses, helping them to master the skills to create a balance between creativity and commerciality.

Industry influencer Alison Lowe delivers the Grow Your Own Fashion Brand training programme. A serial entrepreneur who founded acclaimed fashion business support agency Felicities, Alison has a unique understanding of the issues facing designers setting up their own label.

She also develops and leads programmes in Fashion Entrepreneurship and Marketing at London College of Fashion up to and including MSc; is invited to host guest lectures at International Fashion Colleges and is a regular speaker at International conferences and events.

The Grow Your Own Fashion Brand short course programme is suitable for start up womenwear, menswear and accessories brands who can opt to join individual workshops units, book the full programme or book individual mentoring sessions.

Grow Your Own Fashion Brand Workshops

Unit 1 Are you ready to take the leap? The reality of starting a fashion label

Unit 2 Who are your Customers? Routes to Market including wholesale and retail

Unit 3  Who knows I’m here? PR on a budget using social media

Unit 4  How do I survive? Managing your budget as you grow

Unit 5  How do I grow? How to respond to the changing fashion industry

Individual units are £60.00 per person. The full programme is discounted to £240

Grow Your Own Fashion Brand Mentoring

Individual mentoring sessions, per two-hour one to one session including individual action plan £120 per person

The Grow Your Own Fashion Brand workshops are hosted on Tuesday evenings or Saturday mornings in the Felicities Designer Showroom, Shoreditch, London EC2A 3AT.For further information or to book a place please email alison@felicities.co.uk

David Watts of the British Fashion Council says “Alison’s quick understanding and industry knowledge of what fashion brands really need is most precise and very impressive…. in addition to being friendly and approachable can provide a great insight into how PR can work as part of a holistic approach to your brand for both Press and equally importantly Sales. We certainly need more people like Alison in the industry today”


IMAGE: DeMasi London 


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