#DROPTHEPLUS – The U.K’s biggest modelling agency joins the cause

When a model wears a size greater than a 10 or 12, she is usually considered “plus size,” even though the average British woman wears a size 14 – it is with this a group of activists are looking to enforce change.

Calls to drop the term “plus-size” are finally getting the desired attention, with hashtag #droptheplus trending worldwide agencies such as Models 1 joining in support of the cause to eliminate division between main board models and plus size – because we’re all for equality right?

The agency boasting the likes of Coco Rocha, Linda Evangelista, and Carmen Dell’Orefice on their model roster; also have a “Curve” division, featuring women who are favoured by the likes of Vogue Italia. With the support of Models 1 they have certainly made a big step towards getting rid of potentially damaging labels.

“I work a lot with models of diverse shapes and sizes, yet what I’ve found with curvier models, is that they are often pigeonholed and either used in editorial in a tokenistic gesture, or the style of shoot is limited to either sexy pin up or lifestyle,” photographer Michelle George told Dazed.

In support for the cause Models1 have also released a series of images proving that a diverse body is capable of portraying a diverse range of looks.Source: www.models1.co.uk

So, do you think the industry should #Droptheplus? Let us know in the comments below!